Why a Great Website is Essential for a Small Business

By admin, July 26th, 2009

When it comes to putting up a site for your business, it’s essential you consider all the implications it will have for your business.

1. Online Persona

Whether you intend it or not, your website is essentially your online image. Visitor’s will judge your company by the quality of the site you have. That means having a poor quality site will give people the impression you run a poor quality business.

2. First Impressions

With the web quickly replacing Yellow Pages as the way consumer find new services it’s essential to leave potential customers with a good first impression. Often times, visitors are being introduced to your business for the first time through your website. That first impression can have lasting (good or bad) effects.

3. Solidify Your Brand

Most companies spend years building their brand. The colors, logo, and feel of your business, they all tell a story. Don’t sabotage your efforts by putting up a website that doesn’t build on that.

4. Turn Potential Customers into Customers

Most consumers turn to the web when researching purchases. Once they’re on your site, you’ll get no better opportunity to make your case. They’re there to hear what you’re all about. If your site isn’t pushing visitors to the next step of your sales process, you’re wasting your effort.

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