Design Spike

1. Pushing keywords more than their message. It’s great showing up at the top of search engine rankings, but most people only use the web to research or confirm their decisions. No one will pick an agent only because their at the top of the search results.

1. Google Analytics – See where your visitors are coming from, what they click on, how long they stay.

We recommend all our clients have a regular newsletter. There are many benefits to doing this (read more about that here). Often the first question that comes up is why pay extra for a service when I can do this for free with Outlook?

We don’t get every job we bid on, but generally speaking we’re fairly successful at securing projects. When we lose a bid it hurts, but that’s life.

1. Designed by …. at the Bottom of Your Site

Your website is a marketing tool for your business. It should be optimized for building your brand and promoting your business. This link (often added without permission), is essentially free advertising directing people to another site. Would you tolerate someone hi-jacking your business cards or logo just because they designed it?