Articles by Category: Effectiveness

Getting Started with Google AdWords

By admin on 01/14/11 @ 2:00 PM | Be the first to comment!

So you have a brand new website, but no traffic. What can you do? One way to start getting visitors right away is to invest in some advertising. When it comes to online advertising, you have a lot of options, but the big dog is definitely Google AdWords.

What is Google AdWords?

AdWords are the “sponsored” links that show up in Google when you do a search. They are almost always related to your search phrase. These are paid ads are usually sponsored by the sites in the links.

Category Icon Posted in Advanced Topics, Effectiveness

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1. Pushing keywords more than their message. It’s great showing up at the top of search engine rankings, but most people only use the web to research or confirm their decisions. No one will pick an agent only because their at the top of the search results.

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5 Google Services You Should be Using With Your Website

By admin on 01/7/10 @ 9:30 AM | Comments Off

1. Google Analytics – See where your visitors are coming from, what they click on, how long they stay.

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We recommend all our clients have a regular newsletter. There are many benefits to doing this (read more about that here). Often the first question that comes up is why pay extra for a service when I can do this for free with Outlook?

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Estimates: Comparing Apples to Apples

By admin on 10/29/09 @ 8:07 AM | Be the first to comment!

We don’t get every job we bid on, but generally speaking we’re fairly successful at securing projects. When we lose a bid it hurts, but that’s life.

Category Icon Posted in Effectiveness, Picking a Vendor

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